Nokia has opened a new research facility in Hollywood, where researchers will work on various media projects involving film, music, games, the web and television.
Research topics will revolve around content creation, user interface development and community interaction. The lab expects to build new user interfaces that could incorporate more natural forms of interaction, Nokia said.
The company plans to recruit from and collaborate with the Hollywood entertainment community, and will work with the University of California at Los Angeles and the University of Southern California, it said.
As well as its research centres in Europe, Nokia has facilities in Palo Alto, California, Cambridge, Massachusetts, and Beijing.
When Nokia opened its Palo Alto facility in 2006, the move appeared in part designed to help boost the mobile-phone giant's position in the US market. While Nokia is the number-one handset maker worldwide, its market share in the US is currently under 10 percent. Despite promises to work hard to improve its US position, Nokia has continued to lose market share in the US over the past few years.