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80,258 News Articles

IDC confirms plummeting PDA market

Palm facing pressure to justify PDA category

Worldwide PDA shipments continued a steep decline in the second quarter, as struggling vendors sold 719,000 units worldwide, down from 1.26 million last year, according IDC.

The results mark a 43.5 percent decline, a drop so large that Dell recently decided to stop selling its Axim handset and leave the market segment to its competitors, according to IDC.

And with no sign of better sales on the horizon, remaining vendors such Palm face mounting pressure to justify remaining in the market, said IDC analyst Ramon Llamas.

Palm is the largest PDA vendor with a 44.1 percent market share, followed by HP with 23.5 percent, Mio Technology with 13.6 percent and Fujitsu-Siemens with 3.0 percent. Dell was in fourth place with a share of 3.3 percent, but IDC said that number would quickly drop to zero as the last remaining units are sold.

IDC defines PDAs as handheld devices that do not have telephone capability (though they may have wireless data links like Bluetooth or Wi-Fi), and use advanced operating systems such as Microsoft's Windows Mobile, Access Co Ltd.'s Garnet Palm OS or Linux.

Dell confirmed that plunging demand was the reason it abandoned the Axim line after spending four years in the handset market, according to a message on a Dell blog posted in April by Lionel Menchaca, the company's digital media manager.

Dell will continue to provide peripheral items and technical and warranty support for its remaining customers. The company still sells Windows-based PDAs from other manufacturers on its online store, including products from Socket Mobile, AsusTek Computer and Pharos Science & Applications.

Palm is struggling with the same conditions, as the company is in the process of a long-term plan to generate revenue from higher priced smartphones instead of PDAs. The company hasn't launched a new PDA model in two years, and relied on existing products like the Z22 and the TX to create its second quarter revenue in that segment.

Palm faces additional pressure from investors; rumours circulated in the first quarter that the company might be an acquisition target. However, Palm raised $325m in June by selling a 25 percent stake of the company to private equity investors.

As Dell and Palm withdraw from the market, remaining handset vendors are competing for the shrinking pool of customers by adding new features like global positioning system (GPS) service, multimedia players and wireless connectivity, Llamas said.

HP took that path with the latest versions of its iPaq, and Mio includes GPS receivers in three of its most popular devices, the P550, P350 and A201, he said.

See also:

Will Palm soon be history?



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