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Google's first ever store hits London

Chrome Zone is located within Currys and PC World Superstore

Google's first ever high-street store has opened in London.

The Chrome Zone is located within the Currys and PC World Superstore Tottenham Court Road and offers Brits hands on time with the Samsung Chromebook, the first laptop to run Google’s Chrome OS.

The 12.1in laptop, which went on sale online in the UK in July, is just 20mm thick and has a 1280x800 anti-reflective and anti-glare display. Powered by a 1.66GHz Intel N570 dual-core processor, the laptop also comes with 2GB of DDR3 memory and a 16GB solid-state-drive, which is smaller than those in other laptops as no files are actually stored on the Chromebook Series 5. Instead, they are stored in secure online space. This means users can still access their files even if they lose or break the laptop.

Available in a Wi-Fi only or 3G and Wi-Fi version, the Samsung Chromebook Series 5 is priced at £349 for the Wi-Fi only version and £399 for the 3G and Wi-Fi model

Furthermore, the store will also have Chromebook experts offering advice to potential purchasers.

"Chromebooks are the perfect laptops for people who live on the web, and offer a faster, safer and more secure online experience, without all the time-consuming and confusing maintenance required by typical computers," said Arvind Desikan, head of consumer marketing for Google in the UK and Ireland.

Mark Slater, category director at Dixons Retail, revealed the initial response to the Chromebooks had been excellent.

"We have dedicated staff who have been specifically trained in using the Chromebook to demonstrate all its unique benefits and features to customers," he added.


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