Apple wants Samsung to build AMOLED (active-matrix organic light-emitting diode) displays for the iPad 3, according to reports.
The Korea Herald claims that Apple COO Tim Cook and Samsung discussed the plans during Cook's recent trip to South Korea.
An anonymous source told the paper that "Apple wants to tap into Samsung's AMOLED technology for an upgraded version of the iPad 2". Samsung uses an AMOLED display in its Galaxy S 2 smartphones, but not in its tablet PC, the Galaxy Tab.
However, the report suggests that Samsung might consider using AMOLED technology in its future tablets.
Samsung denied that any discussions about AMOLED displays with Apple had taken place, whereas Apple has remained tight-lipped.
AMOLED technology is considered to be superior to LCD (liquid-crystal display) technology as it consumes less power and offers higher refresh rates.
However, it is also more expensive than LCD at the moment, and AMOLED displays are more prone to degradation than LCD displays.
It is believed, though, that Samsung's AMOLED technology - often referred to as Super AMOLED - is less prone to degradation over time than standard AMOLED technolgy and that it can also cope better with other disadvantages suffered by AMOLED displays, such as the level of reflection in bright light.