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Netbook shipments up 103% on last year

Growth could slow in 2010 analysts warn

The number of netbooks shipped this year has surged by 103 percent compared to last year, says DisplaySearch.

However, the research firm predicts the fast growth rate could slow down in 2010 as prices for portable PCs fall.

Global netbook shipments are expected to total 33.3 million units this year, more than double the 16.4 million netbooks that shipped last year. Netbook shipments could reach 39.7 million in 2010, a growth rate of 19 percent compared to 2009.

Netbooks are attractive because of the portability and low prices that make them affordable for first-time PCs for buyers, especially in emerging markets, said John Jacobs, director of laptop market research at DisplaySearch.

Netbooks are also attractive to consumers as a secondary PC at home. The growing shipments were aided by wireless service providers that bundled subsidised netbooks with mobile broadband contracts, Jacobs said.

Netbooks are low-cost laptops characterised by screens between 7 and 10in. The devices are designed to surf the web and run light applications like word processing or spreadsheets.

Netbooks are typically priced between £200 and £250, but shipments could be threatened by the emergence of ultrathin laptops priced under £350 with screens between 10 and 12in, Jacobs said.

Ultrathin laptops are as portable as netbooks, but are capable of running applications like high-definition multimedia and casual gaming. Users have consistently complained about the poor multimedia capabilities of netbooks.

Intel has also recognised the threat of ultrathin laptops, saying last week that the category could cannibalise netbook shipments.

However, the company also said that netbooks would continue to attract buyers who rely on the Web for most of their computing.

During the third quarter this year, Acer was the leading vendor of netbooks with 21.4 percent market share, but was losing ground to HP, which held a 16 percent market share and was growing, Jacobs said.

Asustek held the third spot at 14.8 percent market share and was losing share to Samsung, Dell and Lenovo, which were in third, fourth and fifth place, respectively.

Asus was the first out of the gate with netbooks in 2007, but it may continue to lose market share as it doesn't have the budget or marketing pull of large vendors like HP or Samsung, Jacobs said.

Total portable PC shipments worldwide - including netbooks and laptops - are expected to reach 169.6 million units this year for 16 percent growth compared to last year. Portable PC shipments should grow by 17 percent in 2010, Jacobs said.

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See also: Global PC market bounces back from recession


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