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DSGi to close 77 Currys.digital outlets

New focus on laptops and consumer electronics

DSG International (DSGi) has announced plans to close 77 Currys.digital stores and revamp the remaining 100 outlets with a bigger focus on laptops and consumer electronics equipment rather than small appliances and white goods.

DSGi's Currys and PC World stores will also be given refits, as the company attempts to turn around its fortunes following flat sales over the past six months. The restructuring and store closures will cut costs by £50m next year, DSGi said.

"DSGi... has not kept pace with its core customer needs, particularly in the UK," said DSGi chief executive John Browett.

"We will focus the business on delivering an unbeatable combination of value, choice and service for our customers. This includes helping our customers with complete solutions such as connectivity, delivery, installation, repair and converging technology. We have developed radical and detailed plans that will transform the very DNA of our business over the next three years."

The 77 under-performing Currys.digital stores will close as their leases expire over the next four to five years.


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