Yahoo is taking on Google Analytics with Yahoo Web Analytics a web traffic analysis tool based on a product it bought earlier this year called IndexTools
The service allows online stores and websites to track users through the e-commerce 'funnel' and determine how best to improve websites to close more sales or drive more traffic.
The software's main selling point over Google Analytics is its response time. Google Analytics can take up to a day to fully render data, leaving users in the dark if they want to know what's going on right now. Yahoo claims its analytics software is updated within minutes.
Yahoo's package is being rolled out to select partners for now and will soon offer all 13,000 Yahoo Small Business hosted websites one-click access to the product. For users who don't like Google Analytics or who don't use Google's massively popular AdWords programme, Yahoo Web Analytics could be a nice alternative - and offer an option to check on data accuracy.
However, once again for Yahoo, it might be too little too late. Google's Analytics has a three year head start.