Time Warner has revealed it will approach Google to resolve the copyright issues that plague video-sharing phenomenon YouTube.
Dick Parsons, chief executive of Time Warner, told The Guardian that it had already been in discussions with YouTube before Google announced it was buying the company, and said it would now push for a resolution with the new owner.
"You can assume we're in negotiations with YouTube and that those negotiations will be kicked up to the Google level in the hope that we can get to some acceptable position," Parsons told The Guardian.
Some have speculated that Google's $1.6bn (about £860m) YouTube acquisition will bring new impetus to content owners' efforts to file lawsuits against the video-sharing site.
While YouTube's revenue is minuscule, Google's is immense – and cynics see the change of ownership as an opportunity for the likes of Time Warner to cash in on copyright infringements.
But Parsons told The Guardian his company was going to pursue the issue regardless of Google's move. "We'd like to have our content displayed on these platforms, but on a basis that it respects our rights as the owner of that content," he said.
Google and Time Warner have already agreed one partnership – the search giant invested $1bn (£540m) in Time Warner's AOL last year in return for a five percent stake.