British band, The Crimea, is trying out a new way to increase its fan base by offering its new album for free online.
Although unsigned bands have given tracks away for free online before, an established act has never made new songs freely available online.
The free offer for The Crimea’s second album, ‘Secrets Of The Witching Hour’, was announced on the band's website. The online release was originally planned for 13 May but has been pushed forward and is available now. According to the site’s counter, it has received nearly 5000 downloads so far.
The band’s manager has reassured that the decision to make the album free online does not mean they are burning bridges with the industry. The band hopes that it will lead to a larger fan base and in turn enable The Crimea to improve the terms of record contracts.