Google has announced that users of its Video ID system, that allows copyrighted videos to be tracked on YouTube by their owners, prefer to allow the video website to sell ads against their content, rather than block it.

In a blog, the search engine said that 90 percent of those tracking their copyright video content are happy to enable YouTube to sell ads against the clips, rather than block them from the site as was expected.

"Access to our copyright management tools is open to all rights owners, regardless of whether they choose to license their content to YouTube. But it's clear to our 300 plus Video ID partners that our technology has created a framework that allows copyright holders to sanction the creativity of their biggest fans," said Google.

"These partners now have a new way to successfully distribute and market their content online, and with the help of our users, they are finding Video ID critical to discovering such opportunities."

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