A number of rural organisations have joined forces in a bid to encourage the government roll out 2Mbps broadband in the countryside.
The Final Third First group, which includes the Country Land & Business Association (CLA) and Broadband Britain, is hoping to highlight the fact that many of the UK's rural areas currently only have access to dial-up internet access, let alone 2Mbps broadband.
"Those living in areas known as 'the Final Third' still receive no proper access to broadband, putting them at a severe disadvantage," said Dr Charles Trotman from the CLA.
Trotman said the group is calling for faster action on the progress already made in rolling out 2Mbps broadband across the UK "so that everyone can benefit from the Government's increasing array of online services", before next-generation broadband, with speeds of up to 100Mbps, is rolled out.
"I don't think the Government has dismissed rural communities, I just think they don't understand rural issues," added Trotman.
"2Mbps is only a start... a basic level [and] the Government has to put the money in."
The Final Third First campaign just days after the government announced the creating of Broadband Delivery UK (BDUK) - a new group designed to help organise the roll-out of 2Mbps broadband across the UK.