Brits in rural areas could be given cheaper broadband, after Ofcom revealed it wants BT to slash the wholesale price it charges to ISPs who use the telecoms company as their sole network provider.

The watchdog's proposals would see a price reduction of "between 10.75 and 14.75 percent below inflation", for some three million homes and businesses, according to Reuters - that's around 12 percent of the country. Ofcom said it hoped the move would increase competition between ISPs.

"It is key that the details strike the right balance between control and incentives to invest in rural areas," a BT spokeswoman told Reuters.

"As the UK's main investor in rural broadband, we will engage fully in the consultation process which follows to make our case."

See also: Ofcom looks to bring broadband to rural areas