Google is to close down its Google Video store tomorrow, and will no longer offer users the ability to download-to-own or download-to-rent (DTO/DTR) videos.
Google opened Google Video in the US in January 2006, allowing users to buy and rent a wide range of videos including sports, television, news and movies. The price of the videos ranged from $1.99 to $20 (£1 to £10). While the paid portion of the site will close, the unpaid position of Google Video will remain on the site.
"Both Google and YouTube are exploring a wide variety of ways to monetise online video content - from pilot testing AdSense for video syndication to trying various ad formats on YouTube - and the early results have been very encouraging," said Google spokesman Gabriel Stricker in an email to PC Advisor’s sister title Computerworld US. "Reaffirming our commitment to building out our ad-supported monetisation models for video, we have decided to remove the DTO/DTR feature on Google Video."
Google announced it would acquire YouTube in a stock deal valued at $1.65bn in October.
Stricker said users who made purchases on Google Video or DTO/DTR before July 18 will receive credit to their checkout accounts in the amount equal to or exceeding the amount of their original purchases. He said users who made purchases after July 18 will get direct refunds to their credit cards.