Virgin Media customers currently receiving a 4Mbps broadband service will receive a free upgrade to 10Mbps. The upgrade will be rolled out on a regional basis starting from next month.

"Virgin Media's cable network gives us a natural superiority over other broadband services and we're delighted to reward our customers with this free upgrade," explained Virgin Media's acting CEO Neil Berkett.

Virgin also confirmed a new 50Mbps service, which has already been trialled in Ashford, Folkestone and Dover, will be made available across its network by the end of 2008.