Be Broadband is giving new subscribers to any of its broadband packages a free £40 gift when they sign up.

New customers can choose from a £40 credit on their bill, a £40 voucher for high-street retailer Game or a subscription to T3 magazine.

Felix Geyr, managing director of Be Broadband, said: "We're always looking for ways to attract more customers to our excellent broadband service by offering incentives that our customers will value."

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"If new customers choose the Be Value package with the £40 credit for their free gift, they are essentially getting the equivalent to 3 months free broadband."

Consumers interested in taking up the offer should visit Be's website and quote the codes quoting promo codes CREDIT, GAME or T3MAG for their free gift when ordering.

See also: Be Broadband follows Virgin with 48Mb broadband