Two thirds of Brits would not pay extra for super-fast broadband, according to research from BroadbandChoices.co.uk.
"Given the current economic climate, consumers are obviously very aware of their monthly outgoings and the need to keep these costs as low as possible," said Michael Phillips, product director at BroadbandChoices.co.uk.
The research comes just weeks after BT announced it would be rolling out 40Mbps broadband in 2010. Virgin Media is already offering 50Mbps services, while various trials are pushing download speeds to 100Mbps.
"Consumers may be reluctant to upgrade to a superfast service when they currently aren't even getting what they pay for on slower speeds."