The BBC has turned to IBM to introduce a new video search system and provide support in other technology areas such as content distribution and rights management.
Under a partnership announced today, the BBC will introduce IBM's video search system, code-named ‘Marvel’, which is designed to analyse images and video, and categorise the content based on appearance.
Video search technology is becoming a hot topic as numerous websites expand beyond their traditionally text-based content to video, creating the need for users to be able to find videos and movies more easily.
On the video front, the BBC is stepping up efforts to distribute its content to a larger, more international audience, agreeing last Friday to create new channels on YouTube's popular online video-sharing site.
Aside from Marvel, the BBC aims to work with IBM in areas such as CRM (customer relationship management), content distribution and rights management.
In addition, IBM and Siemens, which provides systems integration services to the BBC, will collaborate to test a new media hub system to help creative teams. The pilot follows the recent deployment by Siemens of IBM's WebSphere products, which sit at the heart of the UK broadcaster's service-oriented architecture, the BBC said.