Apple has changed its mind about allowing applications with explicit content in the iPhone App Store. After approving the first app featuring photos of nude women, Apple has now removed 'Hottest Girls' from the App Store.

The rating and parental controls system introduced with the iPhone 3.0 software update opened a new door for explicit content publishers.

But Apple removed Hottest Girls from the App Store just hours after approving the application. The explicit content app was rated as 17+ for 'Frequent/Intense Sexual Content or Nudity' and 'Frequent/Intense Mature/Suggestive Themes'.

Will Apple's First 'Approved' iPhone Porn App Last? asked my colleague David Murphy today? Well David, I think we all got our answer now.

Note: Other 17+ rated applications are still available from the Apple App Store at the moment, and only Hottest Girls seems to be blocked specifically.

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