Nearly a third of all Brits are losing money by not bundling their web access with their home phone or TV packages, says Broadband Choices.
According to the broadband comparison website, opting for a bundle could save web users up to £230 per year. The research also revealed that 12 percent of web users don't believe bundles offer savings, while 29 percent are unsure whether a bundle is cost-effective or not.
"Events of the past year have prompted a flurry of cost-cutting so it is surprising to see so many consumers continuing to pay separate suppliers for their broadband, home phone and digital TV - it is also a surprise to see that the same proportion did not actually know if a bundled package represents better value," said Michael Phillips, product director, BroadbandChoices.co.uk.
"The price of bundled packages has been steadily driven downwards as the major providers battle it out for market share and households subscribing separately for their three services could save £230 or more per year through taking out a bundled package."
Broadband Choices also said that over half of those with a bundle had not shopped around for a better deal in the last four year.
"We would encourage these consumers to get online and compare providers to see what bundled packages are available to them - they will almost certainly find they can enjoy superior services for much less than they are currently paying, with the added benefit of only having one monthly bill to keep track of," added Phillips.
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