The BBC is hoping to attract 1m users to its iPlayer service in the first year after its launch.
The broadcaster is aiming for the catch-up service, which is due to launch ahead of schedule on 27 July, to reach 500,000 users in the first six months of availability.
The iPlayer will initially be an open public beta enabling peer-to-peer on-demand downloads. The BBC hopes this will allow it to increase the number of users in a controlled manner before the full launch of the content streaming service in autumn.
Once software is downloaded from the BBC site, the iPlayer will allow users to download programmes up to seven days after they are broadcast. They then have a month-long period during which they can watch the show.
The BBC’s iPlayer will only be available as a standalone Windows application initially, which led to complaints from the Open Source Consortium (OSC).
Virgin Media told the Digital Lifestyles site that it will be the first TV service to offer the iPlayer through it set-top-box and remote control. Instead of using a computer, Virgin Media customers will be able use their remote controls to search through programmes available on the iPlayer service. Dates have not yet been set for when the iPlayer will be available on the cable service.