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Internet overtaking TV in the US

33% say web is 'most essential' medium

More Americans are turning to the internet for entertainment and information, according to a survey by Edison Media Research.

When consumers were asked to choose the ‘most essential’ medium in their lives, 33 percent selected the internet, just behind TV at 36 percent. Those figures were significantly higher than radio at 17 percent and newspapers at 10 percent, according to Edison Media’s Internet and Multimedia 2007 report.

In 2002, 20 percent of US consumers said they preferred the internet, compared with 39 percent for TV and 26 percent for radio, according to Edison.

In other areas, 35 percent of those surveyed said newspapers were the "least essential" medium, up from 31 percent in 2002; 38 percent said the Internet was the "most cool and exciting" medium, up from 25 percent in 2002; and 37 percent said they were using TV more lately, down from 41 percent. In 2007, 34 percent said they were using the Internet more lately, up from 19 percent in 2002, according to the report.

"It is not a stretch to say that the internet has become just as important as television as an important source of information and entertainment in the lives of Americans," said Larry Rosin, president of Edison Media.

www.computerworld.com


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