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Google promotes software credentials

Google launches Google Gears and Mashup Editor

Yvon Cognard was there to learn more about the Google Maps API, which his company uses at its site Trivop.com, which bills itself as "the first video guide for hotels". He has already been using it for some time and called it "a very good tool", although Google could do better with its documentation, he said.

Cyril Pierre de Geyer was trying to decide if his company, Anaska, which provides training in MySQL and PHP, should also offer training in Google APIs. Anaska uses Google Maps on its own website to show locations of its training centres, he said.

Google has a good reputation with developers and contributes code to the open-source community, such as extensions for the MySQL database, de Geyer said. But he has also noticed a tendency by Google to monetize its services more aggressively than a few years ago, he said, by putting more ads on its search results pages, for example.

For Google, the events should help to build a bigger developer community, which in turn should help promote paid services such as the professional edition of its online productivity applications. It should also mean more websites using Google services, which helps drive its advertising business.

Company engineers sought to emphasize the collaborative role that developers can play with Google's APIs. "We need your creativity and your imagination to drive the development of these products," said Patrick Chanezon, evangelist for Google Checkout, at the start of the Paris meeting.

Other events were held in Tokyo, Beijing, Moscow, Sao Paulo, Madrid, London, and Hamburg.


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