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Google promotes software credentials

Google launches Google Gears and Mashup Editor

Google hosted software developers in 10 cities around the world last week. Google used the events to promote the use of its online tools and services to build web-based applications. Google also unveiled new software, including a browser plug-in called Google Gears, for viewing web applications offline, and the Google Mashup Editor, an "experimental tool" for creating user interfaces with AJAX.

In a series of presentations, Google engineers showed how developers can use APIs (application programming interfaces) for Google Maps, Google Checkout, and other services to add functionality to websites or build new applications.

The Google Developer Day events began in Sydney, Australia and ended in San Jose, California.

Gregory Renard, CTO of IT consulting company Wygwam, traveled from Brussels for the event near Bastille in Paris. He came to research whether he should start using Google's APIs for his work, which involves building proof-of-concept applications for businesses and government agencies.

Renard is a Microsoft Most Valued Professional, one of a group of hand-picked developers chosen for their deep knowledge of Microsoft products. Today he is undecided as to whether he prefers the Google tools to Microsoft's competing Windows Live APIs for web-based applications.

Google's roots are on the web but Microsoft has much more experience building tools for developers, he said.

"Google is a search company that wants to be a software company, and Microsoft is a software company that wants to be a search company," Renard said.

In any case, he's glad that Google has emerged as a Microsoft competitor because it should ensure more innovation and lower prices, he said. One question he hoped to get answered last Thursday was whether Google's APIs will remain free to use, which is important if he plans to use them for his clients.

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