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Google-killer Baidu targets Europe

Chinese search engine aims for younger users

Baidu.com, China's most popular search engine, reportedly plans to announce details of a European expansion later this month.

The announcement will be made by Baidu CFO Shawn Wang at a Nasdaq investor conference this month, according to the Sunday Telegraph. That event, where Wang is a scheduled speaker, will be held in London on 19 June.

The Sunday Telegraph report did not offer details of Baidu's plans, including when the company planned to launch a European site or what language the site would use. However, the report hinted Baidu's planned site will be targeted at younger internet users in a bid to compete with Google in Europe.

Baidu officials could not immediately be reached for comment.

Earlier this year, Baidu set up a Japanese search engine, the company's first foray beyond its home market. Despite plans to spend around $15m on the Japanese site, most of its early visitors came from China, primarily in search of access to pornography censored by Baidu's Chinese website.

In response, Chinese internet censors apparently blocked access to Baidu Japan in April. At the time of writing, Baidu Japan remains unavailable in China.

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