We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Google's DoubleClick in FTC investigation

£3.1bn acqusition under the spotlight in the US

Google has confirmed that the US Federal Trade Commission is investigating its proposed $3.1bn purchase of online advertising seller DoubleClick.

Google said it is confident the FTC will approve the deal. Google issued the statement after press reports that the FTC started an investigation into the deal last week. The investigation comes after privacy groups filed a complaint with the FTC.

An FTC spokesman declined to comment on the investigation, instead referring to the Google statement. The FTC will have no more immediate comments on the investigation, the spokesman said.

Google announced the deal last month. Microsoft had also pursued DoubleClick, which places online advertising for more than 1,500 clients.

On April 20, the Electronic Privacy Information Center, the Center for Digital Democracy, and the US Public Interest Research Group, filed a complaint with the FTC, asking the agency to block the merger unless it obtained guarantees from Google and DoubleClick that they will protect internet users' privacy.

The groups want a guarantee that Google will destroy all cookies and other persistent identifiers resulting from Internet searches that could be personally identifiable.


IDG UK Sites

Windows 10 for phones UK release date, price and new features: When will my phone get Windows 10?

IDG UK Sites

Three of the most expensive Limited Edition games ever made: Who's buying a $1,000,000 game?

IDG UK Sites

The future of Microsoft Surface: What to expect from the Surface Pro 4

IDG UK Sites

Best Mac: Apple Mac buyers guide for 2015: iMac, MacBook, MacBook Air, MacBook Pro, Mac mini and...