IDG: Do you pay any of the news outlets you index in Google News?
Stoll: We very much believe that what we do with Google News is fair use. When someone disagrees with that, we're happy to talk to them and work with them to make sure their content is opted-out of the product.
We believe there is value in Google's search services in the traffic that we give back and that most publishers want to participate. When we want to do things with content producers that go beyond that [fair use] of linking back and giving traffic back, whether it's a maps producer or a satellite imagery provider, or even some of the video publishers, then we enter into contractual relationships that may involve money for content.
IDG: Any plans to run ads in Google News?
Stoll: We're focused on improving the quality of the product. Some of the issues that you threw out earlier are higher on our list of things to tackle, so that's where our focus is.