IDG: Some critics say that the ranking algorithms of Google News don't take into consideration story quality or who broke it.
Stoll: This is why we're out there talking with editors, because we hear these things from them, the ways in which we need to improve the algorithms. In an ideal world, Google News would show you who broke the story and the other articles that built on that. There are places where we're not doing that perfectly today.
IDG: How much outreach do you do to talk to editors in the publications you index?
Stoll: It's something we're looking to always do more of. Our ability to reach out in various regions of the world has dramatically improved in recent years. We go to [media] conferences and do tours of regions. But it's hard to reach out to everyone individually, which is why we do a lot of online support so that any editor with a concern, suggestion, question or comment can share it with us.