We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Google to revamp search engine

Blended results integrate news, video & images

Google is taking a different approach to search that will give users an integrated set of results composed of videos, images, news, maps, books and websites, the company announced yesterday.

Currently, Google prompts users to search separately for images, videos, news, maps and books. But the world's biggest web search company has revealed that it’s taking initial steps toward a "universal search model" that would combine results from all those formats. But it won't happen overnight.

"At first, universal search results may be subtle," Google said. "Over time users will recognise additional types of content integrated into their search results."

A user who searches for the Star Wars villain Darth Vader is probably interested in images and videos, not just web pages that mention the movie, Google noted.

"Google will now deliver a single set of blended search results that include a humorous parody of the movie, images of the Darth Vader character, news reports on the latest Lucas film, as well as websites focused on the actor James Earl Jones - all ranked in order of relevance to the query," Google stated. "Users no longer have to visit several different Google search properties to find such a wide array of information on the topic."

Google is implementing a new technical infrastructure that will let its search engine handle the computationally intensive tasks required for this project, the company said. Google has also added navigation links above search results to suggest additional relevant information. "For example, a search for 'python' will now generate links to Google Blog Search, Google Book Search, Google Groups and Google Code," the company stated.

The idea is to make searching simpler and break down the "silos of information" on the web today, Google said.

"Google's vision for universal search is to ultimately search across all its content sources, compare and rank all the information in real time, and deliver a single, integrated set of search results that offers users precisely what they are looking for," the company said.

www.networkworld.com


IDG UK Sites

iPhone 6 review: best ever iPhone is very good... but no longer the best phone you can buy

IDG UK Sites

Why Apple and Samsung, Google and Microsoft's schoolyard spats make them all look stupid

IDG UK Sites

How to successfully bridge the gap between clients and creatives

IDG UK Sites

How to update your iPhone or iPad to iOS 8: including how to install iOS 8 if you don't have room ()......