We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Yahoo to beef up Web 2.0 strategy

Yahoo 360 & Flickr takes on MySpace & Facebook

Yahoo must use its multiple websites and services to gain a stronger position in social networking, a company executive said Wednesday.

Yahoo's social-networking service Yahoo 360 hasn't attained the position the company expected, but Yahoo has a strong collection of social web properties, said Jeff Weiner, executive vice president of Yahoo's network division.

Those social web properties include the Flickr photo-sharing site, the del.icio.us social-bookmarking site, the Yahoo Answers question-and-answer search engine and the Yahoo Groups discussion forum service.

"We have to pull it together," Weiner said during a keynote at the Web 2.0 Expo on Wednesday in San Francisco, during which he answered questions from conference chairman John Battelle.

This isn't the first time a high-ranking Yahoo executive has publicly acknowledged the company's dissatisfaction with Yahoo 360 and the need for the company to improve its position in a market ruled by service providers like MySpace, Facebook and Friendster.

In November at Web 2.0 Expo's sister event, the Web 2.0 Summit, Yahoo vice president Bradley Horowitz said the company might remake Yahoo 360, which was introduced in March 2005.

Last year there were insistent rumours that Yahoo was shopping around for a social-networking site and that it held conversations with Facebook that didn't yield a deal.

Weiner said he is accountable for improving Yahoo's position in social networking. He didn't provide details about how Yahoo might go about using these collection of social media sites to better compete in social networking.

See - is Web 2.0 overated?


IDG UK Sites

Galaxy S6 UK release date, price, specs: When is the Samsung Galaxy S6 coming out? Galaxy S6 launch6......

IDG UK Sites

5 things we hate about MWC: What it's like to be a journalist at a technology trade show

IDG UK Sites

Interview: Lauren Currie aims to help design students bridge skills gap

IDG UK Sites

12in Retina MacBook Air release date rumours: new MacBook Air to have fingerprint ID, could launch...