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Online media sales set to jump by 23 percent

But traditional media will still dominate

An increase in professional content being put online by TV networks and film studios is predicted to increase sales of media on mobiles and the internet by 23 percent over the next four years, a study by IBM states.

The research predicts new media sales will increase nearly five times quicker than traditional media, especially in professionally produced programming on the internet, which IBM says will increase by 33 percent to $25bn. The selection of companies making programmes available for free on the internet will contribute further to this.

However, music industry revenue is expected to decrease by between $85bn and $160bn between 1999 and 2010, due to its reluctance to enter the digital media age.

Although digital media will increase substantially, traditional media sales will still dominate overall, with the research study estimating an annual sales growth of 5 percent to $340bn by 2010. Meanwhile, mobile phone and cable networks that feature viewer-created programmes, advertising and revenue from cable and satellite subscriptions are thought to increase by 10 percent to $240bn.


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