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British web surfers opt for .uk

Survey highlights importance of loyalty and trust

British users are six times more likely to choose a .uk rather than a .com address when using internet search engines, an online survey has found.

The survey of over 2,000 internet users, carried out by YouGov, found that 62 percent believe a .uk address suggests a company name is local or more relevant than a .com. A third of those surveyed believed it is important that international companies choose local domain names to attract local customers.

It also revealed that 72 per cent would visit a British web address before any other when searching for a company on the internet, with only 5 percent trying .com first.

Lesley Cowley, chief executive at Nominet, the national registry for domain names, said the findings show “British internet users are loyal to local websites” and that the “trust issue is one of increasing importance to the internet industry”.

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