We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Microsoft to display Baidu paid search results

Chinese search engine links with Windows Live

Microsoft has announced that it will display paid search listings from Baidu.com among the search results of certain Microsoft websites.

Baidu, which operates China's most popular search engine, will have paid search listings on MSN, Windows Live, and other partner websites in China.

Baidu goes head to head with Google in search and has the biggest share of China's search market, but its reach is limited by its focus on Chinese-language searching. It has attempted to compete against its rivals through deals with major international players.

In October, MTV Networks and Nickelodeon said they would make 15,000 hours of their content available in China via Baidu website. That included both English and Chinese-language programmes, including Nickelodeon's "Sponge Bob Square Pants" and MTV's "Pimp My Ride”, along with programmes produced locally for Chinese audiences.


IDG UK Sites

12 cheapest smartphones of 2015: The lowest-cost smartphones you can buy in the UK. Best budget...

IDG UK Sites

Samsung: King of the Androids (or MWC, at least)

IDG UK Sites

Get free stock photos with Vince Vaughn in them

IDG UK Sites

Apple Maps vs Google Maps comparison review – has Apple done enough to beat its biggest rival?