We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,258 News Articles

Microsoft to display Baidu paid search results

Chinese search engine links with Windows Live

Microsoft has announced that it will display paid search listings from Baidu.com among the search results of certain Microsoft websites.

Baidu, which operates China's most popular search engine, will have paid search listings on MSN, Windows Live, and other partner websites in China.

Baidu goes head to head with Google in search and has the biggest share of China's search market, but its reach is limited by its focus on Chinese-language searching. It has attempted to compete against its rivals through deals with major international players.

In October, MTV Networks and Nickelodeon said they would make 15,000 hours of their content available in China via Baidu website. That included both English and Chinese-language programmes, including Nickelodeon's "Sponge Bob Square Pants" and MTV's "Pimp My Ride”, along with programmes produced locally for Chinese audiences.


IDG UK Sites

Samsung Galaxy S5 mini vs HTC One mini 2 comparison review: Design and price beats additional...

IDG UK Sites

Why local multiplayer gaming is rapidly vanishing: we look at the demise of split-screen and LAN...

IDG UK Sites

Colour-depth not resolution is what will make 4K a success or failure

IDG UK Sites

iPhone 6 vs iPhone 6 Plus: Which new iPhone 6 model should I buy?