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UK broadband penetration to reach 64%

Rural areas to surge but South East remains top

Nearly two-thirds of UK households will have a broadband connection in two years, according to research firm Point Topic.

The company predicts 18.5 million lines will be installed by the end of 2008, twice as many as at the end of last year. Prosperous areas of the South East of England will continue to be the most likely to have access, with between 80 and 90 percent of households having high-speed connections in two years' time.

Efforts from operators to provide broadband to less populated areas are also expected be rewarded, with remote, rural areas where penetration is currently low expected to grow the fastest.

However, Point Topic warned that the UK broadband market would have a tough time maintaining momentum over the next few years, with operators needing to win over groups that currently have low internet access today – such as poorer families, single people and older households.


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