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Over-50s portal to go live

Celebrating the silver surfer

An internet portal for people over 50 years old, Eons.com, will debut officially later today as the company behind it bets that people in this age group are underserved on the internet.

"The site is about the celebration of turning 50 and the reachable goal of being 100," said Jeff Taylor, founder and CEO of Eons, who also founded jobs site Monster.com in 1994. "Our focus is to inspire a generation of baby-boomers and senior citizens to live their biggest life possible."

Eons.com has been online in partial form, but today all of its features will go live. The site's information and services will focus on four key areas: health, finances, entertainment and family. It will have a very targeted social-networking component to introduce visitors to others with similar interests, hobbies and life experiences, Taylor said.

Plans are to make the site international in scope, but initially the company will focus on the US, where there are about 86 million people over 50, Taylor said. About 44 million of those people are online, so there is a big opportunity to cater to them and to attract others who are staying away from the internet, he said.


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