We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Video ads service launched in UK by Google

User-initiated adverts are better targetted

Click-to-play video ads have been introduced for UK-based advertisers by Google.

An example of such an ad is available for view here.

Advertisers globally can now run this format on the Google content network, just by uploading their desired clip of up to two minutes duration. Ads are user-initiated, which means advertisers should attract better prospects.

Pricing for the ads is arranged on a cost-per-impression or cost-per-click basis. Video adverts compete in the ad auction with other text, image and flash ads for placement on a site.

Both Fox and Paramount Studios have experimented with these new services, Google revealed.


IDG UK Sites

Best Christmas 2014 UK tech deals, Boxing Day 2014 UK tech deals & January sales 2015 UK tech...

IDG UK Sites

LED vs Halogen: Why now could be the right time to invest in LED bulbs

IDG UK Sites

Christmas' best ads: See great festive spots studios have created to promote themselves and clients

IDG UK Sites

Why Apple shouldn't be blamed for exploitation in China and Indonesia