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Yahoo launches improved video service

Building on existing capability

Yahoo today launched a site designed to make it easier for internet users to find and share videos.

The site builds on Yahoo's existing video-search capability and will compete with video search services from Google, AOL, MSN and other video-sharing sites such as YouTube.com and MySpace.com.

Visitors to the site can store their favourite videos, browse based on category and upload their own videos. Users can review and rate videos and embed the Yahoo Video player in their own sites or blogs to share clips.

When searching, users will access a Yahoo database that combines the music, news, sports and other videos Yahoo hosts with content produced elsewhere on the web.

Yahoo aims to support larger video publishers. Publishers can create a profile and channel, upload video to the site and track reviews and ratings through a Yahoo tool. Yahoo will feature videos on the Yahoo home page and other Yahoo pages, potentially increasing the exposure of such video creators.

The popularity of online video is increasing and, while all of the major search engines are active in the space, other sites are doing a better job of attracting users. YouTube.com attracted almost 43 percent and MySpace garnered 24 percent of visits to video websites during a week in May surveyed by Hitwise. Yahoo, MSN, Google and AOL drew less than 10 percent each, according to the research.

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