Mozilla's Firefox was recently promoted on one of the world's most popular web pages, Google.com's homepage, as the open-source browser continues its David-vs-Goliath battle against Microsoft's Internet Explorer.
Ganging up on Internet Explorer
The Firefox promotion is being billed by some bloggers as the first time Google has hawked a third-party product on its famously minimalistic home page, but that claim isn't completely accurate, according to a Google spokeswoman.
"We have promoted several Google products that were bundled in some way with third-party products or content such as the Google Pack and Google Video content from the NBA and CBS," she said via email.
Google Pack is a free, downloadable software suite that Google distributes and that includes products from Google and other vendors, including Adobe Systems, Mozilla and Symantec Google Video is the company's video search service, which features content obtained via special arrangements with third-party producers and broadcasters.
This promotion was for Firefox with the Google Toolbar, and Google's motivation is that Firefox features such as tabbed browsing and security capabilities "help provide our users with a great search experience", she said.
The promotion was an extension of the referrals program for Firefox that Google launched through its AdSense advertising platform last year, the spokeswoman said.
AdSense is a program for site publishers interested in carrying ads sold by Google. Its referral feature lets publishers get cash rewards by directing website visitors to products.
The Google spokeswoman didn't immediately reply to an email asking whether the promotionwas being targeted to all Google.com visitors.
The ad appeared below the Google.com search box with the text "Firefox with Google Toolbar: tabbed browsing, safer surfing" and a snapshot of the Google Toolbar in Firefox.