We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,108 News Articles

'Huge opportunities' in mobile search

Microsoft planning to cash in

Microsoft hopes to establish itself as a leading provider of mobile search services with the introduction of a set of technologies currently being tested, a company executive said today.

Mobile search is important because in many markets, including some Asian countries, more people access the internet from mobile phones than from PCs, said Suzan DelBene, corporate vice-president of Microsoft's mobile and embedded devices division. For these users, being able to combine search results with services that can sense a user's location is critical, she said.

"Those things are huge opportunities," DelBene said.

The technology being tested in the UK and the US, called Windows Live Mobile Search, allows users to search for local listings, such as shops and restaurants, and provides them with maps and driving directions. Users can also call any of the returned listings from their handset with a single click of a button.

Windows Live Mobile Search also gives users access to search results from the web, including blogs.

Microsoft isn't the only company looking to stake out its turf in mobile search. For example, Google and China's Baidu.com have signed mobile-search agreements with handset makers Motorola and Nokia respectively. One potential advantage for Microsoft is the growing popularity of phones that run Windows Mobile software.

In 2003, Microsoft had just one device maker and one operator signed up to support Windows Mobile for phones. Over the past three years, that has expanded to 47 hardware makers and more than 100 operators, helping to make Windows Mobile the fastest-growing division inside Microsoft, DelBene said.


IDG UK Sites

Windows 9 release date, price, features: Microsoft teases new OS ahead of 30 September unveiling

IDG UK Sites

From the iPhone 6 to the iWatch and a new Apple TV we look at the products Apple is set to launch...

IDG UK Sites

September 2014 creative trends: 5 things you must see

IDG UK Sites

What to expect from Apple in autumn/winter 2014: iPhone 6, iPhone Air, iWatch, iPad 6, new Apple...