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Google, Apple most influential brands

Nokia takes the honours in Europe

Google regained its title as the world's most influential brand in 2005, displacing Apple for the second time this decade, according to a poll.

Over the past five years, Apple has won the title twice, in 2001 and 2004, while Google has won every other year. Google Earth, Google Mini, Desktop Search and its popular stock all helped Google win the award in 2005, according to Brandchannel.com, which conducted the survey.

"The quirky brand also treated us to Google Earth, arguably the greatest thing to hit the internet since porn," wrote Robin Rusch, editor-in-chief of Brandchannel.com, announcing the results. "Those worried that the company might run out of ideas should visit Google Labs – a welcome assurance that more delights are close on the horizon."

The popular VoIP (voice over IP) software from Skype broke into the list with a strong third-place showing, beating even its parent company, eBay, which came in ninth.

Rounding out the five most influential global brands last year were coffee house Starbucks in fourth and home furnishings retailer Ikea in fifth place.

By region, Nokia took the top spot in Europe, while Sony won the Asia-Pacific region, and the popular beer Corona led all others in Latin America. Apple may not have won the global honor, but it did take first place in North America thanks to its popular iPod music players, according to Brandchannel.com.

More than 2,500 people from 99 countries voted in the Brandchannel poll, mostly from Europe and North America. It can be found here.


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