When 21-year-old British student Alex Tew needed to raise some cash to pay for his university studies, he came up with an idea many might dismiss as wishful thinking: raise $1m (about £566,000) by selling one million pixels of advertising space on his website for $1 (£0.56) each.
Tew started off in August by pestering friends and relatives to buy 100-pixel blocks on his site, The Million Dollar Homepage, but within weeks he was overwhelmed with orders and had to enlist help to process the requests for advertising space, according to his blog.
Tew's site is now close to reaching the $1m goal, with 999,000 pixels already sold and the final 1,000 for sale in an eBay auction set to end later today. At the time of writing, the highest bid for the last 1,000 pixels on the website was $140,300 (£79,500), meaning Tew seems certain to clear his $1m goal by some distance.
Ironically, now that Tew is close to meeting his goal, he has decided to defer his university studies, according to his blog.
After the last pixels are sold, that's the end of this money-raising project, according to Tew's website. Advertisers will not be able to resell their pixels and no further pixels will be sold. The site itself will be maintained online for at least five years, it said.