Group buying firm Groupon in the Asia Pacific region has raised more than US$72,000 for the United Nations World Food Programme. The funds will be used by the UN World Food Programme to provide school meals for girls in Asia, said the company country heads during a presentation in Kuala Lumpur, Malaysia.
The campaign, which was run simultaneously in six countries, attracted more than 10,000 individual contributions from Groupon's subscribers in Malaysia, Singapore, Indonesia, Thailand, the Philippines and Australia, and will allow a total of 289,448 meals to underprivileged school girls in Asia through the World Food Programme (WFP), according to a statement by Groupon.
"Groupon's established background as the world's leading group buying platform has opened up a new means of creating awareness and generating funds for the fight against hunger," said WFP global director for Private Partnerships, Jay Aldous. "Each Groupon purchased makes a difference in ensuring girls receive a school meal in Asia."
"From our humble beginnings, the vision behind Groupon has always been to empower individuals as a collective force," said Groupon Malaysia chief executive officer and international vice president of Groupon APAC (North), Joel Neoh. "Through this partnership with WFP, we at Groupon have been able to demonstrate that every donation counts in helping provide nutritious school meals to children in need across Asia. We hope that more people in Asia will continue to value the power of collective action."
The UN estimates that more than 36 million primary school-aged girls around the world lack access to basic education as well as nutritious food. The WFP provides school meals in Afghanistan, Bangladesh, Bhutan, Cambodia, India, Indonesia, DPR Korea, Lao PDR, Myanmar, Nepal, Pakistan, Philippines, Sri Lanka, and Timor Leste.