We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Twitter and BBC America team on 'in-Tweet branded video'

BBC America has announced a partnership with Twitter to support "in-Tweet" video content, but few details are forthcoming.

Fast on the heels of its not-game-changing #Music service launch, Twitter appears to be jumping straight into streaming video content. BBC America has announced that it will be the first channel to team up with Twitter to present "in-Tweet" video.

What exactly does that mean? We're not exactly sure as the brief missive on the agreement came from a tweet written in nearly impenetrable corporate speak:

The tweet specifically uses the term "synced," which may mean that tweeted content will be part of a live second-screen experience, or it could just be that content will otherwise compliment or coordinate with their "entertainment TV series" in some fashion.

We have contacted both Twitter and BBC America for clarification and will update as we get more information.


IDG UK Sites

Windows 9 release date, price, features: Windows 9 beta leaked ahead of 30 September unveiling

IDG UK Sites

Is Apple losing confidence in itself?

IDG UK Sites

How a London VFX studio is ditching desktop workstations for cloud-based creative power

IDG UK Sites

How (and where) to buy an iPhone 6 or iPhone 6 Plus in the UK. Plus: How to buy an iPhone 6 today