Facebook design changes and new features are often greeted by boos and hisses. Protests abound. The world ends.
But sometimes those changes are exactly what users have been asking for, like Monday's rollout of threaded comments for pages. Facebook had been testing a more conversational comment format for months, but made it official Monday for page administrators who opt in and popular profiles with more than 10,000 followers.
Facebook users over the years have clamored for changes that the site has both made (freeing status updates from the bonds of 'your name here' is _____) and ignored (the addition of a "dislike" button).
Facebook announced threaded comments in its blog for journalists. The feature has been tested by news organizations such as the Huffington Post and ESPN's SportsCenter to generate feedback from readers and viewers.
The HuffPo's photo of President Barack Obama and First Lady Michelle Obama kissing while their daughters played at the presidential inauguration in January sparked hundreds of comments, with several threads discussing the ceremony and others dissecting the photo itself. On SportsCenter's Facebook, former NFL coach and player Herm Edwards hosted a Super Bowl chat in a comment thread.
Average Facebook users won't see threaded comments beneath their status updates just yet. And the rollout is desktop-only for now, with mobile and Graph Search integration on the way.
Page administrators currently have to opt in by clicking through the Manage Permissions section and turning replies on. As of July 10, there won't be an option: threaded comments will be turned on automatically.
And while we're making changes...a dislike button is still on my wish list.