We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

How Social CRM Customizes Marketing, Brings New Revenue

EMI Music seemed as well-positioned as any record company to embrace the digital music age. It launched its first website in 1993, streamed its first complete album over the Internet in 1998, and was the first to release a digital album download in 2001.

In recent years, EMI shifted its marketing focus online as well. But its geographically dispersed and disjointed marketing teams simply took what they had always done--mass marketing of music--and digitized it.

[ Related: Social CRM Offers Big Rewards If You're Persistent ]

To continue reading, register here to become an Insider . You'll get free access to premium content from CIO, Computerworld, CSO, InfoWorld, and Network World. See more Insider content or sign in.


IDG UK Sites

Amazon's Fire Phone reduced to £99: The best smartphone deal you'll find all day

IDG UK Sites

8 reasons you should start a blog

IDG UK Sites

Floating hard drive offers safe storage for daredevil filmmakers

IDG UK Sites

Apple Q1 2015 financial results: $74.6 billion revenue, record iPhone sales of 74.5 million