We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Tennis grand slam champions win in the Twitter-verse

Australian Open champions Novak Djokovic and Victoria Azarenka have unsurprisingly topped IBM's social media rankings for the event.

During the grand slam, IBM collected and analysed the "sentiment" of social media comments about players in the Open. By looking at keywords, IBM was able to automatically determine whether a tweet was positive or negative, and then compile the data to rank players in a social index.

Djokovic and Azarenka received more than 97 per cent positive sentiment across Twitter, Facebook, forums, news sites, blogs and videos, IBM said.

IBM analysed more than 9.4 million mentions of Australian Open 2013 players, it said. There were more than 1 million tweets about the tournament on the final day, IBM said.

Andy Murray, who lost to Djokovic in the final, was the second most popular men's tennis player on social media, according to the data. Among women, however, Serena William took second place despite losing in her quarter final to Sloane Stevens.

Bernard Tomic was the most popular Australian player of the tournament, IBM said. The US was the most active country across social media during the tournament, the company said, and men's matches attracted more tweets than women's matches.

Playing in the Australian Open appears to be a great if somewhat difficult way to build a Twitter following.

After Maria Sharapova joined Twitter on opening day of the tournament, she gained more than 112,000 followers in two weeks, according to IBM. After Stevens' surprise win over Williams, her Twitter base tripled, the company said.

Follow Adam Bender on Twitter: @WatchAdam

Follow Computerworld Australia on Twitter: @ComputerworldAU, or take part in the Computerworld conversation on LinkedIn: Computerworld Australia


IDG UK Sites

Acer Aspire R11 review: Hands-on with the 360 laptop and tablet convertible

IDG UK Sites

Apple Watch release day: Twitter reacts

IDG UK Sites

See how Framestore created a shape-shifting, oil and metal based creature for Shell

IDG UK Sites

Apple Watch buying guide, price list & where to buy today: Which Apple Watch model, size, material,?......