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'Data will be the new Cloud computing oil' in 2013: Ovum

2013 will see Cloud computing continue to grow rapidly, and data will be the new Cloud computing oil, according to three 'trends to watch' reports by independent research firm, Ovum.

In its 2013 Trends to Watch: Private and Public Clouds report, it drills down into not only private and public Cloud trends, but also infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS), and software-as-a-service (SaaS) trends.

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The 2013 Trends to Watch: Cloud Services report looked at Cloud computing from the perspective of IT service providers, while the 2013 Trends to Watch: Cloud Computing report looked at the way Cloud service providers and consumers adapt to Cloud computing both on their own and as part of increasingly sophisticated Cloud ecosystems.

Ovum said that Cloud computing services, and the social and mobile applications that Cloud platforms underpin, generate a lot of data, which in turn, requires Cloud services and applications to make sense of it.

It claimed the trend connects and fuels other industry trends such as the Internet of things, open government data, consumerisation of IT, and Big Data.

In the 2013 Trends to Watch: Cloud Computing report, Ovum Software senior analyst, Laurent Lachal, noted that "Cloud computing promises to tackle two hitherto irreconcilable IT challenges: the need to reduce costs and the need to boost innovation".

"It takes a lot of effort from vendors and enterprises to actually make it work, and they will succeed in making it work in 2013, both on their own and as part of increasingly complex ecosystems," he said. However, although Cloud computing is gathering momentum, Ovum says it is early days for vendors and enterprises in that space.

"Cloud computing has barely reached the adolescence phase and it will take at least another five years to mature into adulthood. It offers a new way to accelerate participation in the rapidly evolving social networking and mobile solution ecosystems of the Internet age," Lachal added.

Ovum also added that from 2013 onward, from a Cloud computing perspective, there will be growing interest in the cultural shift required by vendors and enterprises to turn data into a resource to manage and monetise, starting with data abstraction, sharing, and valuation.

"Some vendors played the Cloud data card early, but the Cloud data production, brokerage, and consumption ecosystem is still in the making and will continue to evolve over the next five years," Lachal said.


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