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Brooks runs corporate responsibility in cloud

In the future, Brooks plans to pilot other apps in the cloud

Running shoes and apparel company Brooks Sports is automating and streamlining its data collection in the cloud to help meet its overall corporate responsibility goals.

Brooks Sports said its initial roll out of the CloudApps' sustainability suite will provide deeper analytics into its environmental and social performance, capturing a myriad of data across its own operations and its supply chain.

Data ranging from electricity and water consumption at its offices, to product transportation and human rights data in its supply chain, will leave Brooks better placed to understand and analyse its environmental and social impact, and to subsequently make improvements in its performance, said the company.

In order to build stronger reporting processes it needed to authenticate its efforts. Brooks turned to CloudApps as previously it relied on sustainability data based on spreadsheets and manual reporting.

CloudApps automates the capture of data, making reporting faster and "error free", said Brooks. In the future Brooks plans to pilot SuMo, an interactive app which engages employees in allowing them to view and manage their personal energy use using game mechanics

Stacey Gamble, corporate responsibility manager for Brooks Sports, said: "The enhanced intelligence CloudApps gives us is fundamental in achieving our corporate responsibility goals."

She added: "Having a solution that streamlines our data collection processes and allows for in depth analysis of our performance will be crucial in demonstrating measurable outcomes, and focussing our efforts for performance improvement."


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