We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
78,131 News Articles

Amazon ends monthly Prime subscription test

Amazon's test of $7.99-a-month Prime subscriptions has ended just two weeks after the company began offering the option.

Just as suddenly as it arrived, the option to sign up for a monthly Amazon Prime membershipswiftly disappeared.

Two weeks ago, the company rolled out the $7.99-a-month Prime membership, which included access to Amazon's Instant Video library, in what many tech analysts and experts said was an attempt to compete with streaming giant Netflix. Netflix and Hulu both offer plans that start in the $7.99 sweet spot.

When Amazon rolled out the new pricing option, a spokesperson said the company was testing the subscription. The test ended without much fanfare.

In a statement, Amazon said: "We regularly test new options for our customers. At this time, we are no longer signing up new customers for monthly memberships of Amazon Prime."

Amazon normally charges $79 a year for Prime membership, which also includes free two-day shipping and access to the company's Kindle Lending Library. The monthly subscription had a higher premium at $7.99 versus $6.58, but the lower up-front cost was expected to be an attractive option for subscribers.

It's unclear whether customers who signed up for the monthly option will be able to stay on the plan or will revert to the yearly subscription.


IDG UK Sites

8 cheapest 4G smartphones in the UK 2014: Best budget 4G phones

IDG UK Sites

Apple MacBook Air lab tests and benchmarks: 11-inch & 13-inch, 256GB, 2014 Mac laptops tested

IDG UK Sites

How to prank people using Google Glass

IDG UK Sites

Brian Cox to step into will.i.am's shoes with IBC keynote