We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Campbell's IT Team's Secret Mission to Sell More Soup

Not only are people taking fewer trips to the grocery store these days, but they also buy less than they used to. Campbell Soup Company knows that customers slipping away would be mm, mm, not good. Campbell also knows that coaxing people to buy more soup will take more innovation than the 90-year-old company has shown in a long time.

Sales at Campbell were $7.7 billion last year, essentially the same as in 2010. The simple meals segment--soups, mainly--dropped 6 percent for the year. CEO Denise Morrison has launched several new product and manufacturing strategies as part of a big push for innovation. "This was not a simple course correction," Morrison told financial analysts in May.

Campbell's IT group strives to support the same sales and profitability goal by working with the R&D, supply chain, legal and procurement groups, says Rob Austermehle, vice president of enterprise systems. "We really want to do rapid innovation. That's where IT can help." So IT is assessing new systems that would allow Campbell to capture product and process ideas from employees and customers, and to collaborate with outside research groups next year.

To continue reading, register here to become an Insider . You'll get free access to premium content from CIO, Computerworld, CSO, InfoWorld, and Network World. See more Insider content or sign in.


IDG UK Sites

5 reasons not to wait for the Apple Watch: Why you shouldn't buy the iWatch

IDG UK Sites

Why local multiplayer gaming is rapidly vanishing: we look at the demise of split-screen and LAN...

IDG UK Sites

How Emotional Debt is damaging digital design

IDG UK Sites

iPhone 6 review: Apple's new iPhone is bigger, better & faster than ever before