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Spotify expected to switch up its game

The popular music streaming service is reportedly adding a web-based version, better discovery, and a cheaper mobile subscription.

If you're a fan of Spotify, you may want to know the popular music streaming service may shake up its format. The service previously only available as a desktop and mobile application will be introduced as a browser-based version, according to TechCrunch.

By moving to the web, Spotify will focus more on discovery; so not only can you track what your friends are listening to, you can follow the listening habits of influencers. Currently, Spotify lets users subscribe to non-friends' playlists, but they can't tell whose recommendations to trust. What may be coming is a list that suggests people to follow, along with playlists shared by celebrities and DJs.

In addition, Spotify's mobile app might come with a lower subscription price, says one source. Currently, it costs $10 monthly to get an ad-free version of the service along with mobile access. To get more people listening to Spotify on their smartphones, one source says, Spotify is considering dropping that rate to around $8 a month -- although this is unconfirmed.

Singing success

Since its launch in the U.S. a year ago, Spotify has been wildly successful. As one of Facebook's first Open Graph apps, it has prompted extensive sharing of listening habits by people on the social network. Users also love to see and hear what music their friends are enjoying.

Now, the music streaming service has 7.7 million daily users and 22.2 million people using it every month, with 4 million listeners who ante up for an ad-free subscription version of the service.

Whether the browser version will replace Spotify's downloadable desktop software or simply be a different option is unknown. But getting it via the Web will be great for users who can access the service's more than 18 million songs as well as their playlists from any Internet-connected computer. Plus, lots of people are going to appreciate not having to download software.

The introduction of a web-based version along with better discovery should help Spotify solidify its market lead against competitors such as Rdio, which has had a browser option since its start.

[See more: Which music subscription service should you use?]

PCWorld included Spotify on its 100 Best Products of 2011 list because it one-ups competitors such as Pandora by letting you stream the song you want when you want, and its music database is up-to-date and robust.

Follow Christina on Twitter and Google+ for even more tech news and commentary and follow Today@PCWorld on Twitter, too.


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